What to Blog about Once You Decide to Blog

First of all, let me apologize for my absence. I’ve had some personal things I’ve been dealing with, including the loss of a dear friend of mine. Please forgive the gap in posts, I’m hoping to get things back to normal from now on.

So I’ve recently had some questions about starting a blog. Now blogging is all about the long game. You don’t start a blog just to quit two months later, we start a blog for the ages. We need to blog about something we can talk about for a long time to come. A lot of people who want to blog know they want to start a blog, but aren’t sure of what exactly to blog about. This is a very important question to answer and get right before you begin. Of course you can change what you write about as you go along, but the less juggling you do in the beginning the better for branding. I’ll impart some wisdom I heard from Chuck Sambuchino at the writing conference I attended in March. The common idea is to write about our writing, our own personal journey to publishing or our stories. But the question can be posed, who are you that hundreds if not thousands want to read your personal, fumbling journey? No offense meant of course. But thousands of people write about the same thing and the internet is oversaturated with this type of content. Instead, write about something you can speak about with some type of expertise. Write about something that will give your readers quality content they need.

The best way to gain real readers is to be useful and write good content. Being authentic in what you write about will help you to write quality posts. So pick your subject with purpose. What do you know a lot about? What interests you? French cuisine? 1920s fashion? Regency England? Architecture?  It can be anything. It can be related to the book your writing or have written, or it can just be specific knowledge you just happen to know. Spread the knowledge. Find your readership. Move beyond personal journeys into the publishing world to content your readers will crave.

Like I said earlier, the internet is already full of blogs, both current and abandoned, that are all about one writer’s personal journey in writing. But there’s no one right way to write or to get published that you can write about definitively. So what can you write about for years to come? Make blogging more than just a task to do daily or weekly. Make it your passion project. Write about something you’re passionate about! That’s what will get you readers.

What do you blog about? Share below and happy blogging!

Julia

Follow my column at Our Write Side and Twitter for more writing tips and inspiration. Find me on Facebook for weekly prompts.

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